Strategy Sells Bitcoin for First Time Since 2022 to Cover Preferred Dividends

Strategy, the company that built its public-market identity around accumulating and never selling Bitcoin, sold 3,588 BTC last week to replenish dollar reserves needed for dividend payments on its preferred stock, according to KuCoin's daily market report.

The sale marks the firm's first disposal of Bitcoin holdings since 2022, a notable shift for a company whose entire treasury strategy had been premised on indefinite accumulation. The news arrived alongside a broader wave of institutional repositioning: Nasdaq-listed Empery Digital added 1,200 BTC over six days in the same period, while BitMine increased its Ethereum treasury by more than 42,000 ETH, bringing its total holdings above 5.7 million ETH, per the same report.

Bitcoin itself rebounded on the day of the report, climbing from a dip near $62,000 back above $64,000 before consolidating around $63,700, aided partly by renewed public comments of support for crypto from the Trump administration and speculation about a Treasury-linked digital asset account, according to KuCoin.

Corporate treasury sales like this are a reminder that even the most committed long-term holders sometimes need liquidity, and that "diamond hands" framing in crypto culture often glosses over real-world cash-flow needs. For individual investors, the more useful exercise than watching any single company's treasury moves is understanding your own position's real, inflation-adjusted value — try The Crypto Reality Check on your own holdings.